STRIADA

Finally, a segmentation framework custom-built for life science markets

A platform for customer segmentation and targeting that reflects the fundamental psychology of living with and treating a disease.

The world of healthcare is different from other markets and everybody knows it

Decision-making is different

Individual power to act is different

Motivations are different

Needs are different

The STRIADA platform is built on robust, validated academic models of decision-making and behavior-change created for the world of healthcare.

So you can have the confidence your segmentation is built on the behavioral science of healthcare, like it should be.

Curious how the STRIADA platform can enhance your sales and marketing efforts?